Bismaraya Sdn Bhd (386575-D)
Ikan Mas

Established since 1996, Bismaraya Sdn. Bhd. is committed to provide safe and high-quality products as well as services to all customers and consumers that we most valued and respected.

We are a leading surimi-based products manufacturer in Sabah providing a comprehensive range of value-added seafood products such as fish ball, fish cake, fish roll, fish nugget, surimi wantan, etc suitable for everyone. We maintain our unique traditional method of production. However, innovation and creativity are imperative. Through continuous research and development, we remain competitve and progressing.
The growth and development of our own registered brand of “Ikan Mas” has been rapid. It reflects our unswerving commitment to quality assurance and satisfaction guarantee.

All our products are certified Halal by the Islamic Development Department of Malaysia (JAKIM). The Halal certification not only assuring it is fit for Muslims consumption but a deep understanding and sensitivity of the culture and customs too.
The “seafood eating culture” has become a healthy eating habit for all of us and we therefore expect to see vigorous expansion in this market over the years.

Company Vision and Mission

Mission

To diversify our product base and market base, mechanise our production process, upgrade the production facility and product quality and strengthen the marketing network.

Vision

To become a well-organized seafood downstream manufacturing company, equipped with the state-of-the art technology, producing multi-racially consumable food products for marketing locally, nationally and internationally.

Company Objectives

To maximize sales and profit which in turn maximize shareholders return and interest on a long-term and sustainable basis.
To work closely with suppliers and customers to build a long term and sustainable business partner relationships based on strict quality and price criteria and mutual trust.
To gain recognition as a leader in the surimi products manufacturing globally through modernization and mechanization of all production processes for sustainable development in an ever-changing environment.
To participate in the national food industry policies on key issues such as Health, Nutrition, Hygiene, Safety and Halal.
To foster a challenging, rewarding and satisfying work environment for our employees through human capital enhancement.
To support the protection of the environment and elevate the level of social responsibility.
To achieve product excellence through continuous research and development and innovation.
To uphold the spirit of Good Corporate Governance in respect of Integrity, Accountability, Transparency, Disclosure and Equitability throughout the organization.